Meet the FailSafe-Era Operations Team
Juanita C. Shanks, President and CEO

Juanita Shanks is the CEO and Founder of FailSafe-ERA.  After 35 years of Federal Government service, Juanita Shanks retired in 2017, to devote time to work in her purpose of adding value to people and helping them reach their highest potential.  Juanita is a Personal Change Management Strategist who has a strong desire to influence an individual’s growth process to achieve their intended purpose, to stretch them beyond their limit. 


Juanita is a Certified John Maxwell Team leader where she is committed to helping individuals and organizations sharpen their business and personal skills to add instant value to their message and to their life.  She helps individuals better understand their purpose through intentional learning and living.  Juanita is an engaging, compassionate, and influential keynote speaker that connects with her audience.  She delivers a game-changing message that will activate your desire to grow.  Her message is so compelling that her audience is motivated to change.   She is the Author of Building Your Spiritual House – Pathways to the Next Level, United States Army Veteran, Wife, mother, and grandmother.  Click Here to Read Bio.

Jamie Milloy, Director of Reentry

Jamie Milloy is a fairly recent resident of the Fredericksburg area, having moved here in 2016 with her husband and their beloved pets. A Northern Virginia native, Jamie obtained her Bachelor's degree at George Mason University in 2011, and has worked in nonprofit Reentry ever since. Teaching group classes and conducting one-on-one sessions to discuss the relationship between thoughts, feelings, and behaviors is her favorite part of the rehabilitative reentry process. She is a certified Workforce Development Specialist, and is also certified in Mental Health First Aid, Moral Reconation Therapy, MRT Trauma, MRT Domestic Violence, Change Companies Interactive Journaling facilitation, and is a certified practitioner of motivational interviewing techniques.

Outside of work, Jamie enjoys tending to both flower and vegetable gardens, and preserving the results for display or consumption. She is also the proud author of several self-published fiction novels and one nonfiction book about the modern political climate. Click Here to Read Bio.

Contact Info: 540-735-6991

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Deneal Kennedy, Director of Development & Marketing

Deneal Kennedy brings nearly 35 years experience in relationship building, leadership development, and marketing. Following retirement from large and medium corporate arenas, she began working fulltime in nonprofit. Ultimately, Deneal founded Inspire Nonprofit Services where she helps nonprofits develop strategies to take them to the next level.  Her strong belief that alternative sentencing and second chances are at the core of safer and healthier communities drives Deneal’s work as she directs funding and image efforts for FailSafe-ERA. 


She is passionate about mentoring people and developing teams, with compassion and service living at the heart of all she does.  Deneal is active in our community as the Chair of the Rappahannock Rotary Satellite Club, as an advocate for animal welfare, a Registered Yoga Teacher, mentor and volunteer.  Deneal holds a Bachelor’s Degree in Journalism/Public Relations and a Master’s Degree in Student Affairs in Higher Education.

Contact Info: 571-393-3052

Deborah Newman, Web & Social Media Manager

Deborah began serving as FailSafe-ERA’s Web Guru since June 2019.  She is the owner of Petite Taway Inc, a web design and social media marketing company specializing in working with small businesses and nonprofits. Deborah designs websites for a host of organizations and businesses throughout the United States and abroad.  She provides social media and web management training, designs marketing materials, and creates fundraising plans. 


Deborah also provides direction, guidance, and training to aspiring entrepreneurs as well as our second chance citizens. Her passion is helping people who have faced obstacles succeed in business and in life. She is a Buddhist and nature lover. 

Contact Info: